By Eric Acquaye
It’s no secret that there is a new wave of African designers that are making a major splash in the world of fashion. We already know and love many clothing designers that are breaking the mold on the Continent, but there’s also a bevy of new accessory designers that we have our eye on to be the next big thing in fashion.
We recently stopped by the Nolcha lounge during New York Fashion week in New York City to shed light on some of these talents. We discovered some of the hippest accessory designers in the business today. These four designers are doing everything from handbags, to shoes, to jewelry design–are are doing it big and very right. Each one with a different style and story, they are without a doubt the ones to watch.
The first designer that caught our attention was Aprelle Duany. Aprelle is a New York City raised, Kenya based, handbag designer, and her brand boasts the best of both worlds. She says that the calling to create her brand stemmed from her being unsatisfied while working her 9 to 5 job in New York City. Cautious, but craving change, she saved her money, quit her job and enrolled at the Fashion Institute of Technology where she graduated Summa Cum Laude. Just as she was ready to take on the big city, she decided instead to relocate to South Sudan so that her husband could also live his dream of helping his home country.
After doing well to establish two successful children’s organizations there, they suddenly found themselves in the middle of a war. Aprelle says it was then that she prayed for protection. She promised God and herself that if her and her family were to make it out alive, she would no longer take her gifts for granted and make the most out of life. In 2014, she got the chance to make good on that promise and launched her brand, APRELLEDUANY. Since then she has been making beautiful custom leather handbags for the modern woman. Handbags we adore! You can find them and more on Aprelle at www.aprelleduany.com
The next designer we met was Sammy Abdella. Hailing from Ethiopia, Sammy and his company strive to strengthen the local communities there. He spoke to us about how passionate he was about preserving the country’s long history of weaving while trying to infuse it with new inspiration and styles. He hires local weavers, embroiderers, cotton spinners and dyers to ensure that the local talent is utilized and employed. His company’s mission has been to empower and employ marginalized groups while ensuring the production of quality products. One of which we admire very much.
Having started the company in 2007, Sammy, handmade in Ethiopia, has grown tremendously. They have now expanded to making a large range of scarves, bags, throws, pillow covers, runners and even curtains. If you are the kind of consumer that appreciates local handcrafted goods, then Sammy is the brand for you. You can find Sammy, handmade in Ethiopia, in many stores around the world, including Africa, Asia, Europe, The UK and The USA. Even high end department stores like Barney’s have picked up the brand and Sammy hopes that this is just the beginning. He plans to expand the brand with more product ranges and added artisan efforts. You can find out more about Sammy, hand made in Ethiopia, at www.sammyethiopia.com.
Words like chic and luxurious should be no stranger to our third designer, because that’s exactly what her brand exemplifies. Ami Shah is a Kenyan based jewelry designer that is setting a standard for the best in her field. Her sleek, contoured designs are undeniably chic, and they take after their designer! This comes as no surprise seeing as though Ami holds a degree in jewelry and silversmithing from the Burmingham School of Art and Design in the UK. She was also the recipient of the Goldsmith’s award for best design in 2001. Then after taking a 14-year detour to work in advertising, she decided to return to her passion of jewelry making, and that’s when IAMI was born.
Ami describes her collections as pieces for the design conscious woman or man that have an adventurous and eclectic sense of style. Since the brands conception, IAMI has won several other awards, been featured in two books and has been exhibited in multiple venues around the world. The future of IAMI may include new design products including lighting, home accessories and furniture. All with the continued theme of sourcing and producing locally in Kenya as her collections currently are made. We see big things in this brand’s future and we’ll surely be watching it in the years to come. You can find more information on IAMI at www.amidoshishah.com
The last but by no means the least on our list was MAFIMAFI by Ethiopian designer, Mahlet Afework. Some may recognize this brand, as this designer is no stranger to the fashion industry. A formal model and musician having transitioned into a clothing designer and now taking on a shoe line with the same drive and individuality, MAFI is definitely one on our list to watch. Using only hand woven fabrics and materials made by women, she has created a company that not only compliments her stylish clients, but also one that uplifts and empowers women in her community.
Shoes are not usually an accessory that you associate with weaving, but let us be the first to tell you that MAFI is breaking the mold with their new woven shoe collection! So beautiful and unique, you purchase a piece of Ethiopian tradition and art with every pair. We’re not too surprised as Mahlet has shown at Africa Fashion Week and has already won several awards. This brand is a well-oiled engine that is not set on stopping anytime soon–a train we are happy to jump aboard anytime. Find more on Mahlet and her brand MAFI at www.mafimafi.com
So there you have it! These are my picks for ZNews accessory designers to watch. We expect big things from all of these brands in the seasons to come and we encourage our readers to look them up and support their brands. You can find more highlights on these designers and many other great brands by visiting www.nolcha.com
Eric Acquaye covers fashion and travel for ZNews Africa. He is an award-winning fashion and celebrity Photographer, Writer and Creative Director based in New York. His editorial work and commercial campaigns have been featured in a variety of international print and digital publications. He is a GQ Magazine Insider, with a degree in styling and fashion from the Fashion Institute of Technology in New York.
View his work at www.ericacquaye.com, follow him on Instagram at @ericacquaye and Twitter at @ericacquayeNYC
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